Principles & Ethics

At Advita Ortho, we uphold ethical, transparent, and compliant relationships with healthcare professionals to protect patient trust and support responsible innovation. This page outlines values, conduct standards, and reporting channels.

Global Code of Business Conduct

We are committed to acting ethically and responsibly in every aspect of our work. Our Global Code of Business Conduct is guided by our core values— vitality, innovation, teamwork, and accountability —that shape our actions and decisions, supporting the way we conduct our business every day.

This Global Code of Business Conduct and Ethics expands on our Core Values, providing guidance as we conduct business on behalf of Advita. In addition to the Global Code, our Compliance and Ethics Plan provides detailed policies and procedures to implement this Code of Conduct and govern our business processes. Annually, all employees certify their commitment to adhering to the standards and responsibilities outlined in the Global Code. This Global Code is available in different languages, including English.

Raising concerns about potential violations is a cornerstone concept of Advita’s Global Code of Business Conduct. Advita maintains a toll-free Hotline to facilitate these conversations.

The Company is also committed to compliance with a variety of industry codes around the world designed to ensure that relationships with healthcare professionals and other customers are conducted in accordance with the highest ethical standards and transparency.

We earn our reputation by the decisions we make and the way we conduct our business every day.

Advita Reporting System

Responsibility for Reporting: We established a whistle-blowing mechanism, through our website, to encourage and empower our employees, business partners, customers, and members of the public to raise their concerns when they become aware of behavior that may be in violation of our Code of Business Conduct, our company’s policies and procedures, applicable laws and regulations, or industry practices. All concerns are taken seriously and promptly investigated. All reports will be kept confidential and anonymous to the extent possible by law; and any form of retaliation against anyone who raises a concern in good faith is prohibited.

You can use our reporting system to report breaches of our global code of business conduct or violations of the law including for example: issues relating to bribery and corruption, competition law, fraud, financial crimes, harassment and discrimination, international trade controls, rights and protection of individuals.

The reporting tool should not be used for product safety and quality issues. For these cases there is a dedicated email account at complaints@advita.com, and you can reach out to the Quality or Regulatory Departments or your country’s General Manager.

You can raise your concerns and report in the following ways:

You can call in these countries. The Operator will answer in English, and if you select another language, please stay on the phone until the Operator in your language is available.

CountryLanguageDirect number
AustraliaEnglish+61-289070388
BrazilPortuguese BZ \ English55-212-038-5417
GermanyGerman \ English+49-43180649180
ItalyItalian+39-024-013-7005
United KingdomEnglish+44-1212698204
JapanJapanese \ English+81-344313323
SpainSpanish \ English+34-902 042 546
FranceFrench \ English+33-525343000
SwitzerlandEnglish+41-315392010
US, Canada and Puerto RicoEnglish \ Spanish866-869-7249

The Advita Integrity site, http://integrityline.advita.com/, is available for individuals worldwide.

How to Use the Reporting System

The new system is designed to be user-friendly. Follow these steps to report your concern:

  1. Select Your Language
    Once you enter, choose your preferred language from the dropdown menu.
  2. Explore the Options
    You’ll see boxes with short descriptions explaining their purpose and use.
  3. Make a Report
    1. Click the box labeled MAKE A REPORT.
    2. Answer the questions to provide details about your concern.
    3. Prefer to leave a voice message? You can do that too. Your voice will be distorted to guarantee that you will not be recognized.
  4. Create a Secure Inbox
    At the end of your report:

    1. You’ll receive a Case ID.
    2. Choose a password for your Secure Inbox.
    3. Use the Case ID and password to log in and check for updates or questions about your report.
    4. Important: Save your Case ID and password! If you lose them, you’ll need to create a new report.

Your anonymity will not be compromised with the Inbox. This makes it safer and easier for the case manager to communicate with you in a separate secure environment than your email. All communication is anonymous if you wish it to be.

The email address complianceofficer@advita.com is available for use by individuals in all countries.

Business Continuity Plan

Advita Ortho developed a Business Continuity and Disaster Recovery Plan (“BCP”) to maintain continuity of service for all company stakeholders. It is essential that Advita is prepared to operate through minor and significant business disruptions (“SBD”) and to maintain the highest level of quality and continued flow of product and support to our customers. Advita may further utilize this plan to do the following:

  1. Display a proactive approach to hazard mitigation and response.
  2. Enhance confidence of suppliers and customers regarding the stability of the company—especially during an emergency situation.

In the event of a business disruption, Advita has 4 critical BCP Pillars of Protection:

  1. Protect high-quality customer service & inventory.
  2. Protect the ability to supply high-quality products.
  3. Protect the ability to continue all financial requirements.
  4. Protect the safety and the functionality of Advita‘s working environments for its personnel, inventory, customers, and equipment.

In the event of a Business Disruption, Advita’s Business Continuity Advisory Board in conjunction with Advita’s Incident Response Team will activate the appropriate plan to safeguard the identified pillars.

Emergency LevelImpactResponse Team
(first aid / technical safety)
Incident Command
(full response)
Authorities Having
Jurisdiction Activation
1Minor injury or damageActivatedNotified by Response TeamNotified as required by regulation
2Major injury or deathActivated ActivatedMust be notified to respond and manage response as required by regulation
Major damage
Criminal acts
Multiple emergencies
3Catastrophic injury or damageActivatedActivatedMust be notified to respond and manage response as required by regulation

Advita’s Business Continuity Advisory Board has proactively invested in communication tools that facilitate communication during Business Disruptions. We routinely ask customers and employees to provide up-to-date contact information so that we will be able to reach out if the need arises.

Annually Advita performs a hazard identification and risk assessment process that identifies the likelihood and the severity of critical hazards. Advita’s Business Advisory Board and Incident Response teams then identify proactive measures to mitigate identified risks. Advita also partners with specialized insurance brokers that work to identify and minimize the potential for loss through a customized insurance portfolio. If something bad happens, Advita has extensive coverage for a variety of anticipated and unanticipated losses that aim to protect the financial health of Advita’s business.

Employees are provided with an internal phone number with a pre-recorded voicemail that is updated during emergencies. Employees may utilize the phone number to determine up-to-date status for whether Advita is open or closed for business during business disruptions (i.e. hurricanes).

Allison Downey is Advita’s Incident Outreach Leader and responsible for communications with the media and other non-employees. Please contact her through our main headquarters line at (352) 377-1140 or 1-800-392-2832 or allison.downey@advita.com.

Kevin Smith is Advita’s Business Continuity Program Manager and is responsible for the documentation of Advita’s business continuity responses.  If you have questions about Advita’s BCP, please contact him at (352) 672-8442 or kevin.e.smith@advita.com.