Global medical technology leader Advita Ortho launched Guided by What Matters, a new campaign highlighting the company’s commitment to developing surgeon-centered innovations that improve patient care. Built around Advita’s mission of Advancing Life, the campaign reflects the belief that meaningful innovation helps surgeons focus on what matters most in every procedure.
...Guided by What Matters reflects our commitment to solving meaningful clinical challenges through our technologies that provide greater insight, preserve surgeon control and ultimately help improve patient care...
“At Advita, everything we develop begins with listening to surgeons,” said Aurelio Sahagun, CEO of Advita Ortho. “The new Guided by What Matters campaign reflects our commitment to solving meaningful clinical challenges through our technologies that provide greater insight, preserve surgeon control and ultimately help improve patient care.”
Procedures Worldwide
Three Joint Applications.
At the center of the campaign is Advita GPS™, the company’s surgeon-controlled real-time guidance platform for shoulder, knee and ankle replacement. Supported by more than 100,000 procedures worldwide and an expanding portfolio of peer-reviewed clinical evidence, GPS combines personalized planning, real-time guidance and intraoperative data in a portable platform that requires no capital equipment.
Designed to fit naturally into existing operating room workflows, Advita GPS expands access while providing surgeons with real-time data that supports patient-specific decision-making. The platform’s compact footprint, intuitive workflow and surgeon-controlled design help make advanced technology more accessible across hospitals and ambulatory surgery centers.
...Orthopedic innovation isn't about adding more technology to the operating room; it's about making technology more meaningful...
“Orthopedic innovation isn’t about adding more technology to the operating room; it’s about making technology more meaningful,” said Laurent Angibaud, Senior Vice President, Advanced Surgical Technologies at Advita Ortho. “At Advita, we’re developing connected technologies through our Active Intelligence® platform that transforms data into actionable surgical insight so our surgeon partners can focus on what matters most. Advita is the foundation of that work, enabling us to continue advancing precision, personalization and decision-making across orthopedic surgery.”
Throughout the coming year, Guided by What Matters will showcase the latest clinical evidence, surgeon education and real-world applications across Advita’s digital communications, scientific meetings and customer-engagement initiatives.
